if frogz can jump, and red bull gives you wings! Imagine combining them together! that's the kind of creative spark we ignited when we teamed up with red bull for their egyptian tiktok campaign, and the results were just as organic and steady as a red bull rush!

the challenge:

red bull wanted to connect with young egyptians on a deeper level, going beyond just music and sports. they wanted to be seen as real and relatable, building a loyal online community that thrives on energy and self-expression.

frogz to the rescue!

we crafted a winning digital media strategy focused on tiktok, the platform buzzing with gen z energy. here's how we made it happen:

- humanizing red bull: we ditched the typical brand persona and built a new red bull that felt like a friend. this red bull was optimistic, sociable, inspiring, and always up for an adventure.

- student power! we teamed up with student marketers who understand their peers' language and interests. this helped us create truly engaging content that resonated with the target audience.

- trending tunes & global action: we leveraged popular tiktok sounds and incorporated global content trends, keeping things fresh and exciting. plus, we included local egyptian events and the legendary red bull athletes to fuel the hype.

the results speak for themselves!

by focusing on concepts, structure, humor, satisfaction, short clips, and pure engagement, we saw explosive growth for red bull on tiktok.

- followers: july 2022 - 158.3k, july 2024 - 367.2k (more than doubled!)

- likes: july 2022 - 670.2k, july 2024 - 2.4M (likes tripled and organically!)

the best part? this growth was all organic, not a single sponsored post!

feeling inspired?

we're frogz, a digital marketing agency in cairo and dubai that gets results. let's chat about how we can help your brand create a thriving online community! contact us